Owner and Operator Bazaar del Mundo
Old Town, San Diego
Over twenty-five years ago, Diane Powers, armed with her imagination,
intuition, artistic talent, drive and incredible courage began Bazaar
del Mundo, in Old Town, San Diego. What began, as a vision is today a
most successful tourist and visitor attraction in California and the
Inspired many years ago by the visit she made to San Angel near
Mexico City, Diane brought Bazaar del Mundo to life in 1971 when she
took a business risk on a bid for a derelict motel in Old Town. A
six-block section of the then sleepy Old Town had been designated as
a state park. Powers won the bid to rejuvenate Old Town, borrowed
$25,000, dedicated her heart and soul to achieving the "impossible
dream" and the rest is history.
Today, Diane Powers is owner and operator of Bazaar del Mundo, a
popular complex of 16 specialty boutiques, five international
restaurants and year round cultural activities nestled in the heart
of Old Town San Diego State Historic Park. Bazaar del Mundo has been
one of San Diego's favorite destinations for food, folklore and fun
for more than 25 years.
Since Powers has developed the Bazaar, tourism has boomed. According
to the San Diego Convention and Visitors Bureau, Old Town is San
Diego's leading tourist attraction during many months of the year.
With Bazaar del Mundo as its hub, Old Town draws nearly 6 million
visitors annually-an accomplishment which spurred the California
Tourism Industry to name Diane Powers as its 1994 Entrepreneur of the
Other awards recognizing Powers include the 1994 Total Excellence in
Management award from the San Diego Business Journal, 1996 Best
Multicultural Tourism Program and 1999 Best Environmental Program
from the California Division of Tourism, and 1997 Woman Business
Owner of the Year by the San Diego Chapter of the National
Association of Women Business Owners. Her international restaurants
have received numerous awards from professional business associations
and surveys. The Bazaar del Mundo is one of the nation's Top 100
Craft Retailers and 3rd largest women-owned-business in San Diego.
Diane Powers is a native San Diegan who grew up in Fallbrook on a
ranch and as a child rode her horse to school. Today she lives in
Pine Valley surrounded by rustic beauty and her seven prize-winning
horses and many other miracles of nature.
Women's International Center is pleased and proud to present the
richly deserved Living Legacy Award 2000 to Diane Powers, a woman
whose contributions will thrive for many more glorious years.
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